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There’s one principle I keep returning to, especially when times are tight and volume slows down: It is Alex Hormozi’s “create an offer so good, people feel stupid saying no.”
I’ve seen this idea play out time and again, both as a consumer and as a service provider. The key is understanding human n...
For years, I proudly told people I owned an appraisal business. But when I really stepped back and looked at it honestly, what I actually owned was a job—with all the responsibilities and stress, but none of the freedom that true business ownership brings.
There’s a critical difference between owni...
Sometimes, the simplest ideas can make the biggest difference. Lately, I’ve been thinking a lot about one word: capture.
It all started with a frustrating conversation I had with my son. He’d left a huge fuel tank on my driveway for over a month—something I had specifically asked him to move after ...
For years, I believed being a skilled technician naturally meant I’d be great at running a business. After all, I had mastered my craft — why wouldn’t I succeed as a business owner too? But that thinking was flawed. What I’ve learned is this: being a great technician and being a great business owner...
Earlier this summer, I got it in my head that I needed a specific motor for my new hobby—exploring the backcountry of the South Fork of the Snake River in a 15-foot John boat. I’d already invested in the setup: a mud motor kit, long-tail shaft, propeller—the works. All I needed was the engine. After...
Lately, I’ve been thinking a lot about the delicate balance between preparation and fear. It’s easy to confuse the two—especially when we’re facing big changes. I’ve been there myself, standing on the edge of a decision, knowing what needs to be done, but hesitating out of fear of what might happen....
