In today's competitive job market, it's crucial to stand out as an employer and attract the right talent. With countless help wanted signs out there, finding the perfect fit for your team can be challenging. But what if I told you that you could make a simple change in your job and that could make a world of difference?
At our local branch, we recently found ourselves in search of a new Customer Service Representative (CSR) as Kate, a beloved team member, moved on to new opportunities. This situation might sound familiar as businesses everywhere are looking to fill positions, and you're likely seeing help wanted signs all around.
So, how do you stand out as an employer? How do you find those individuals who not only fit the job description but also bring the right personality to your team? I believe the key lies in your job ad. Instead of crafting a generic, stiff, and professional listing, consider taking a different approach.
Our recent CSR job ad is a prime example. We didn't just want any CSR; we wanted a superstar, someone who embodies professionalism and approachability. The ad made it clear that we were looking for something unique – a mix of professional and personable. We didn't just want a robot on the phone; we wanted someone with a "phone smile" who could be genuine with others.
Our ad asked applicants to use the word "rock star" in the subject line of their submission. This seemingly small change made a world of difference. It filtered out individuals who weren't truly interested in this unique opportunity. We weren't just looking for another employee; we wanted someone who was ready to shine as a superstar.
This approach may not work for every job position, but it serves as a powerful reminder. When you're hiring, think beyond job descriptions and qualifications. Consider the personality and values you want in your team members. Craft an ad that speaks to those attributes, and you'll be more likely to attract the right people – the ones who make a real difference in your business.
So, the next time you're hiring, don't settle for the ordinary. Aim to find the extraordinary by changing the way you present your job opportunities. It could be the key to building a team of true rock stars.
Check out The Appraiser Coach Podcast for more info on this topic:
