Focus On Your Strengths
Mar 08, 2026
I was reminded recently of a lesson I seem to have to relearn every few years: just because I can do something doesn’t mean I should.
My wife is in the process of launching a business she’s deeply passionate about. Over a recent weekend away, she spent hours wrestling with website tools—trying to connect payment systems, align buttons, and make everything look “just right.” To her credit, she pushed through something that’s genuinely difficult for her, and she eventually succeeded. I was proud of her perseverance.
But watching it unfold stirred a bigger question for me: what was the real cost of that effort?
She spent about four hours solving a technical problem. In those same four hours, she could have created an entire course—something she’s incredibly good at and uniquely qualified to deliver. That contrast made the issue crystal clear. The problem wasn’t effort or commitment. It was return on time.
We all fall into this trap. When money hasn’t started flowing yet, we convince ourselves we need to do everything ourselves. We become part-time programmers, designers, accountants—anything except the thing that actually creates the most value.
I’ve done this myself more times than I’d like to admit. Looking back, the hours I spent fumbling through tasks outside my strengths rarely paid off the way I hoped.
The takeaway is simple, but not easy: identify what you’re best at and spend your time there. Delegate, automate, or outsource the rest. Time is the one resource you never get back, so invest it where it earns the highest return.
Focus on your strengths. That’s where real progress happens.
Check out The Appraiser Coach Podcast for more info on this topic:
