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Using Facebook to Market Yourself marketing-advertising-fees-clients-appraisals Mar 27, 2025

Facebook can be a powerful tool for real estate professionals, especially when used for marketing and connecting with potential clients. However, it’s important to remember that the key to success is offering value rather than simply promoting services. By focusing on being helpful and positioning y...

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Why You Should Check Out Appraiser Classifieds on Facebook marketing-advertising-fees-clients-appraisals Mar 20, 2025

As an appraiser, you know how important it is to have the right tools and resources to do your job efficiently. Whether you're looking to buy, sell, or trade equipment, or need to connect with fellow professionals for mentorship, Facebook groups can be a valuable asset. One such group is Appraiser C...

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Are You There To Create or Solve Problems? marketing-advertising-fees-clients-appraisals Jan 30, 2025

In today's fast-paced world, customer service can be the differentiating factor between a positive and negative experience for consumers. Recently, I encountered two contrasting examples that highlighted the significance of quality service.

Firstly, during a travel ordeal with American Airlines, I ...

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I Cannot Live Without Heated Seats marketing-advertising-fees-clients-appraisals Jan 23, 2025

It's crucial to know how to read and interpret your P&L statement so you can make informed decisions based on the data. Analyzing the loss side of the P&L statement can be tough, and that's where the "heated seat syndrome" comes in.

Have you ever felt like you couldn't live without something, even ...

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Is It Time To Lower Your Fees? marketing-advertising-fees-clients-appraisals Nov 21, 2024

I gotta say, my accounting class really did a number on me. Thanks, Adam Smith and your Wealth of Nations for teaching me how the Invisible Hand works in the world of appraisals. I mean, it's Economy 101, right? Supply and demand, baby!

Yes, I have lowered my fees slightly when demand falls.Β  Hear ...

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The Question To Ask When Appraisals Are Slow marketing-advertising-fees-clients-appraisals Nov 14, 2024

The mortgage industry is hitting the brakes, and appraisers are feeling the heat. So, what's the secret sauce to staying afloat in these challenging times? It's simple: understand how to stand out from the competition and make your clients fall in love with you (professionally, of course).

Here's t...

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