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Bidding Jobs: Just Part Of Being a Professional marketing-advertising-fees-clients-appraisals Mar 22, 2026

Over the years, I’ve watched frustration boil over in our profession—especially when it comes to bidding assignments with appraisal management companies. I get it. I’ve felt it too. But a couple of recent conversations forced me to step back and ask a harder question: are we reacting emotionally, or...

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Find Your Appraiser Niche marketing-advertising-fees-clients-appraisals Dec 07, 2025

I used to think being a “generalist” in the appraisal world was the smartest route—cast a wide net, take what comes. But over time, I’ve learned that narrowing your focus can actually open more doors, not fewer.

Specializing, or finding your niche, has made a massive difference in my business. For ...

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Why Listening Matters More Than You Think marketing-advertising-fees-clients-appraisals Oct 19, 2025

This past week, I had two completely unrelated service experiences that left me with the same takeaway: if you're not listening, you're failing.

First, a warranty call for a dryer with two separate issues. I made sure to clearly communicate both problems—twice. I waited two months for the repair vi...

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Create an Offer Your Customers Will Accept marketing-advertising-fees-clients-appraisals Sep 28, 2025

There’s one principle I keep returning to, especially when times are tight and volume slows down: It is Alex Hormozi’s “create an offer so good, people feel stupid saying no.”

I’ve seen this idea play out time and again, both as a consumer and as a service provider. The key is understanding human n...

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Using Facebook to Market Yourself marketing-advertising-fees-clients-appraisals Mar 27, 2025

Facebook can be a powerful tool for real estate professionals, especially when used for marketing and connecting with potential clients. However, it’s important to remember that the key to success is offering value rather than simply promoting services. By focusing on being helpful and positioning y...

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Why You Should Check Out Appraiser Classifieds on Facebook marketing-advertising-fees-clients-appraisals Mar 20, 2025

As an appraiser, you know how important it is to have the right tools and resources to do your job efficiently. Whether you're looking to buy, sell, or trade equipment, or need to connect with fellow professionals for mentorship, Facebook groups can be a valuable asset. One such group is Appraiser C...

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